Looking to engage your members in a free fitness challenge and help people at the same time? Then we have the solution: The Bionics Institute Couch to Your KM Challenge!
We’re offering you the chance to use our free platform and your members the chance to record their progress and work together towards a fitness and fundraising goal. Together you give the gift of hearing by supporting Bionics Institute researchers develop new treatments that could help millions of people in Australia and around the world.
“I know what it’s like to live with hearing loss. The world leading team at the Bionics Institute are doing incredible research work behind the scenes however they need our help. If you’re in a position to support the Bionics Institute and help give the gift of hearing, please donate to their Giving Day on March 5.”
/Mackenzie Arnold, Matildas goalkeeper and Bionics Institute Ambassador
How does the Bionics Institute Couch to Your KM work?
45km in 4 weeks: Participants each complete 45km during February – spread throughout the month or completed all in one go!
Pick an exercise: Participants choose their preferred exercise. This could be running, rowing, cycling – or anything active! If participants prefer more static exercises such as yoga or weights, they can simply convert 1-hour of activity to 5km!
Participants: All your members are invited to join, creating a supportive atmosphere within the gym. We recommend creating teams to foster some friendly competition and a sense of community and commitment among participants.
Change Lives: Your members get fit and raise funds towards the Bionics Institute’s life-changing hearing research at the same time. It’s a win-win!
How are funds raised?
Participants register and setup their fundraising pages via our free and simple to use Couch to Your KM website. All funds raised through the online page are directed straight to the Bionics Institute – so you don’t have to worry about collecting or sharing any funds.
Participants can link their fitness trackers, update their blog and even add pictures to keep everyone up to date with their fitness progress. At the same time as securely tracking their donations and thanking their supporters.
How do we get members involved?
We have a promotional pack ready to share with you, so you don’t have to create anything!
In-House Promotion: We can supply posters to put up in the gym.
Social Media Campaign: We can supply social media graphics so you can leverage your gym’s social media channels to create buzz and share participant success stories.
Collaborative Effort: You could even partner with other gyms and set up a friendly competition to see who can raise the most!
Benefits for your gym:
Enhanced Member Engagement: The challenge will help you boost retention and attract new members.
Positive Brand Image: Your gym will be recognised for its commitment to community well-being and charitable initiatives.
Marketing Opportunities: Social media coverage and community recognition, sent via our social media platforms and to our large supporter base, will provide valuable marketing exposure.
Give the Gift of Hearing: All funds raised will contribute to ground-breaking hearing research at the Bionics Institute, globally known for development of the cochlear implant.
Community Unity: Taking part in Couch to Your KM will strengthen community bonds within your gym, fostering a sense of shared purpose.